This music video was produced for the “Bier braucht Heimat” campaign, a solidarity initiative co-organized by the NGG union in response to announced layoffs at AB InBev. The project centers on the band Soulrender and their track “Wir sind Bier,” which served as the anthem for a one-day festival dedicated to the affected workers. The video captures the atmosphere of the event, blending the band’s performance with the broader context of the labor dispute and the community’s response.
Soulrender – Wir sind Bier
campaign
Bier braucht Heimat
artist
Souldrender
music
"Wir sind Bier" by Souldrender
production
Hai Dang Duong and Felix Wagner (Starter | Creative Media Collective)
location
Bremen, Germany
date
February 2014