This campaign documented the launch of RubberBüx, an innovative, customizable rubber bib-pant invented by Angelika Hansen. Designed for festival-goers, the product offers a windproof, water-repellent, and breathable solution with secure pockets for valuables, all while serving as a canvas for personalization via paint markers or airbrush.

The visual identity was established during a vibrant shoot in the maritime district of Bremerhaven, capturing the product’s rugged utility and creative potential. The campaign’s success culminated in a historic appearance on the German version of Shark Tank, “Die Höhle der Löwen” (Season 4). On October 31, 2017, Angelika Hansen successfully pitched the RubberBüx, securing a deal on national television. This portfolio piece represents the foundational visual work that helped propel the brand from a local idea to a nationally recognized success story.